Tuesday, 12 March 2019

Studio Brief One - Idea and Questions

After a crit that aimed to discuss everybody's ideas and research, it was agreed that my research was consistent and aligned with my style of work and that I had path or certain type of style I was looking into. At the time I didn't have a set question I wished to ask my chosen creatives/creative. I decided that would I would try and do is to ask a set of questions designed to be asked to multiple creatives that will feature in my report. These set questions will hopefully provoke a collection of different answers that I can collectively analyse and formulate an informed answer to my questions. 

These question would be focused on multiple subjects I wanted to find out more about, such as the effect the size and scale of a design studio has on work volume and the idea of selling yourself to gain work and clients. I wanted to touch on the idea of a divide in my chosen creatives respective countries much like the North South divide of the UK. 

I would also include one or two questions that were personalized to each creative, that focused on a specific body of work of theirs to gain a better understanding of that project, or the thought process and approach of each creative to their practice.

These answers from various creatives would be compiled together and put into a publication in a magazine style report. The questions and answers between each creative would act like a feature section of a magazine, with each creative having their own 'feature' in the report. 

The set questions were as follows, with questions 4 and 5 being personalised questions:

Question 1: 

How do you find the industry’s stance as a whole on smaller scale, independent creatives or studios? Does the size of the studio ever affect the volume of work one receives? 


Question 2: 

Have you ever been in a position, whether it be as an emerging creative or even now, where you’ve had to really ‘sell yourself’ to get work? Or has your experiences been much simpler, or smoother?


Question 3: 

Do you find yourselves seeing larger scale branding projects as any harder, or less interesting than smaller projects? Have you found in your experiences to have been given less creative freedom with a branding project or have you been given a large amount of creative freedom? 


Question 6:

In the UK, there’s a clear divide between northern (like myself in places like Leeds, Manchester, Newcastle etc) and southern (such has London) studios and creatives in terms of work volume, favouritism etc. There are both positives and negatives being a northern based creative. For example, a northern design studio typically has to work harder to gain a large client/commission and don’t always tend to get the same volume of work a southern studio does, due to location, connections etc. Though the back end of 2018 saw a huge surge of northern creatives which is great. I wanted to know is there a similar thing in ...................? is there a divide between north and south, east and west creatives? 

Question 7:

Probably a question you get asked a lot. What advice would you give to up and coming creative’s about making a ‘name’ for themselves, how and where should someone start?

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