Final Branding Presentation

Final Logotype - Film Branding

Final logotype for film branding. The aim was to look rough, unfinished and raw to fit in with our festivals theme 

Initial Ideas - Film Branding

Initial ideas for our film branding

Q&A - Film Branding

questions and answers from Skype interviews with Alistair Hanson

Poster Design

We were put into groups are the start of the film project an were tasked with designing a poster for the films recommended to us by the designer we interviewed. We would vote collectively on the best one to be screen printed. I did poster designs for Skyladder and We Live in Public. 

Presentation - Personal Branding

My presentation in its entirety. 

 

Final Project - Personal Branding

Collection of some of my final project branding.

Grid Systems - Personal Branding

One of the rules of this brand was to incorporate grids heavily. I looked at Brockmann modular grids and medieval Van De Graaf canon and aimed to incorporate the two.

Logo Development - Personal Branding

Further development of my logotype. Introduction of the Inknut Serif type, bringing sophistication and elegance like renaissance art, appealing to a wider audience

Playing with symbols for secondary logotype and introducing muted medieval colour palette.

Research - Personal Branding

Looking at colour theory in medieval paintings, colour hierarchy suggests cold colours for main foreground subject and warmer colours for background subjects. Aiming to implement this into my designs.

Initial Ideas - Personal Branding

I wanted to sit down and begin simply by writing down things  about me/what I want and like to see within a brand. I wanted to see what my style was and see if anything springs to mind in the process. My initial sketches were not influenced by research but really of what came into my head at the time, some very rough ideas both minimal and not so minimal.

I developed these in a digital format to see how they would turn out and whether a digital format would give me any more ideas for design development 

Research - Personal Branding

I began looking for inspiration from both old, well known designers and individual design project son places such as Behance and Dribbble. I wanted a brand that suited my style, minimal, clean and professional and while I looked at designers such as Josef Müller-Brockmann that gave me the minimal style I like to work in, I looked at lesser known designers such as Baptiste Bernazeau and his unusual style that I loved. Baptiste’s and other similar designers’ styles I wanted to look at to try and break up my normal pattern of looking at clean minimal projects. I thought styles such as his would give me a different way of looking at a brand and would hopefully help me create something that looks professional.