After a crit I decided to change up the format of my report. Having previously wanted a report that would consist of a number of creatives and their responses I decided that I would focus on one specific creative/studio and base my report around them. I decided to do this because I was wary of time constraints and how long it would take to receive questions from certain creatives and the responses I had received from certain creatives were quite short, felt quite rushed and seemed rather unenthusiastic.
I decided I would focus on Forth+Back in my report, as they were a studio I had followed for a while, admired their style and set up and had given me a set of genuine, helpful and detailed responses.
The feedback I received agreed with my decision, they felt that being able to condense the report down would benefit the report in terms of timescale and quality.
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