Studio Brief Two - Idea Refinement

After further discussion, we decided to refine the idea of 3 workshops into a single workshop that would run across 4 weeks, being 1 session a week. We decided we would run this workshop on a Wednesday, as it tie in with our independent study day as well as the foundation students down at Vernon Street. We agreed the workshop would be no larger than a group of 30 participants which meant we would be able to manage the workshop effectively without it getting out of control. We would split the group up into smaller groups of 6 for things like research using the library resources, copying and printing. We laid out the rough guidelines of what we need to advertise the workshop. We needed a visual identity along with appropriate advertising in the form of posters, flyers, social media etc. This visual identity would ensure the consistent design across all application, from advertising to the brief sheet.

We went further into the specific deliverables we needed for the idea and the pitch. We listed a series things we needed for a substantial idea that would be pitch worthy. We then split each of these roles between the group so we could all focus our attention on a specific area of the idea that we could go away and develop with regular discussions and crit like sessions with the rest of the group. I was in charge of the structure, logistics and costs of the workshop.

After agreeing upon everyone’s roles we discussed potential workshop names and logotypes. We had a series of logotypes from all the group that we sat and discussed. We wanted the name and logotype to be clear and one that clearly communicates the workshop and its core idea. With the focus around sparking creativity and idea generation there was a focus on logotypes that would simply communicate this idea such as brains, think bubbles and light bulbs. We didn’t want a complicated logotype or name and wanted something simple, to the point and easy to recognise and associate with workshop and its content. We all agreed after discussion at length that the main name of the workshop would be “ideation.” We thought that this would be a really simple way of communicating the idea of workshop effectively. Not only was the name simple and summed up the workshop well, but the length of the name we agreed would work across various applications and sit well in a design sense, nothing to short and nothing too long. 

My inputs were more simple logotypes that focused on the typography and less on iconography. I wanted to communicate the workshop name and idea through a simple type based logo. I felt the name of the workshop was enough to communicate the idea and didn’t need the iconography to be used as much across the identity. (Below)