Studio Brief Two - Brand Guidelines

After further discussion and meetings about the logotype we mutually agreed on this (below). We used Bodoni 72, something clean, simple and nothing to garish with an Archer Body text. The Archer type used for the body text was a similar, but more playful, informal type, something that contrasted the Bodoni 72 Header text. We agreed on an initial colour scheme to use across all applications in various ways to make sure the branding identity was consistent.