Studio Brief Two - Final Pitch

This is our final pitch and visual identity for our Life’s a pitch brief called FEGD Ideation Workshop. The concept was to create a workshop for foundation graphic design students at the Vernon Street building. The workshop is intended to introduce students to the undergraduate graphic design course and spark idea generation using methods similar to that of the course. The workshop is intends to form idea generation using techniques taught on the course and utilise the university facilities. 

The logotype uses Bodoni 72 as header and Archer as body text. The main logotype is clear, simple and reflects the nature of the workshop clearly. The logotype is more formal to replicate the look of an actual briefing/workshop. The workshop has a potential to expand and include other aspects such as talks or expand and include different workshop types for different courses, giving the workshop potential to be versatile on cross courses in the long term, with an initial focus on graphic design. After discussion we opted for a more simple yellow and black colour scheme as oppose to the previous 4 way colour palette for a more simplified, recognisable visual identity. The yellow symbolises the sparking of ideas, being bright, bold and interesting while holding black type well. The black type contrasts the yellow perfectly, sits well on any negative space heavy application and is easily legible from varying distance. After deliberation we adopted the Bookmania typeface used In my proposed visual identity as main header type for things such as posters and to be used interchangeably on applications such as Instagram posts. We felt the type could effectively communicate information on its own as well as in conjunction with other typographic elements. 

The flyers and posters designed by Izzy and Selina use the same colour scheme and typography to communicate a consistent visual identity. The posters use a combination of type focused design and the use of the workshops iconography, a combination of lightbulb and brain that symbolises the sparking of ideas. The posters incorporate negative space across the set of minimal, simple posters.

The sign-up sheet is used to confirm the participants of the course. The sheet uses the same colour scheme and typography for consistent branding.

The brief produced by Alex is an outline of the context, aim of the workshop and deliverables. The brief outlines what the workshops entails and what the students will be doing and what to consider. The brief uses the same colour scheme for consistency.

The social media done by Alex and Holly uses the same colour scheme and typography across the branding to stay consistent. The Instagram, by Alex uses each post and merges them together to create large pieces that advertise the exhibition. The social media will also post things like countdowns, example works, and updates from the workshop. The Facebook posts done by Holly use the same colour schemes, consistent typography and use of logotypes but include a simple glad icon that moves when viewing the post. The flag is a nod to the piece of work the students taking part in the workshop will work towards producing. 

The course content and printing costs done by me are displayed on the final pitch to gain a better understanding of both the workshop structure and the possible pricing of the workshop. We didn’t need a physical version of the course structure so we didn’t use the flyer designs, I adopted the colour scheme and typography to make sure it stayed consistent with the rest of the branding and pitch. The course structure outlines the plan of the workshop and how the day will be split up, with the various sectioned being devoted to gradual development of initial ideas.

As we changed the colour scheme to a simple black and yellow we discussed the printing prices and agreed that it would be considerably less than we previously estimated as we only had to print in black and white, printing on yellow paper as oppose to printing in full colour like before. This brought our printing costs right down to a total of £12.20, with the copy cards being £1.00 and £1.50 respectively. The previous costings were my mistake and got the prices mixed up, however the copy card totals still came out to £57.50, bringing the new total cost to £69.70