PPP - End of Module Evaluation

Looking back at this briefs and the tasks set, I believe I have delivered what was asked of me in terms of producing a creative report on a creative or set of creatives of my choice, a group presentation/pitch of an idea for a new creative event in Leeds, a presentation reflecting on my time on the course so far and looking to the future as a creative and a personal design manifesto.

I struggled with this project more so than I thought. I feel like I didn’t manage my time as well as I could have and although completing it in plenty time, have found this brief rather stressful and hard to juggle.  Ideas generation was quite easy for my creative report and I had a clear vision in mind from quite early on as to who I wanted to work with in terms of my creative report. It’s a shame a lot of the creatives I reached out to did not respond but I was anticipating that. I felt coming up with an idea for the pitch as a team was quite easy, we generally worked well and bounced ideas of one another on a regular basis. My presentation was relatively easy to reflect on my time on the course and my manifesto was easy to produce as I wanted to base it off an issue or mind-set I already try to implement with my work.  My research for Studio brief one, two and three allowed me to gather a lot of ideas and I had a large amount of material I could use for inspiration.  

The tutors have been around and are always available for advice when needed. They have been helpful and have given me ideas when needed which have helped me further develop my work. It was easy to ask for advice on what works best if need be and ‘ve been able to use peer feedback to help develop my work.

I feel the workload has started to feel a lot again due to the number of briefs we’re currently working on at once, it can be quite difficult to almost juggle all the briefs at once, especially when certain modules expect relatively extensive portions of work during important and often stressful deadline periods for other modules. There is a lot of work on at once to be able to concentrate enough time for everything evenly, meaning some modules may get less attention to make sure the module with fastest approaching deadline is up to scratch. There isn’t enough time when other briefs are pushed heavily. I’ve really stuggled this time around and felt very lost, and found it very stressful. I’ve felt almost drowned in work at times and I know that is partly due to my own time management on this module which has been poorer than it should have been, although the poor time management has often stemmed from the feeling of being stressed and often times overwhelmed.

I feel my time management across the whole module could definitely improve. I feel like I need to ask for advice on how to develop my work and develop a broader range of research that will improve my overall grade as I’m currently not happy with how I’m performing, a the time of this deadline I believe there are upcoming tutorials which I feel will give me an opportunity for guidance however I may ask to speak to one of the tutors before then as I want to perform better on the course and feel im rather stuck in my ways and need a little bit of guidance to help kickstart the extra work needed for my grades and my work to improve, especially the research and experimentation portion of my work.

If I was to visit this project again I would be better prepared with time management. I wasn’t happy with my time management and will always try to improve upon this. I would also make sure I’m consistently blogging as I feel this is one of things I need to improve upon the most. With extra guidance on the research and experimentation side of my work, it may allow me to work in a way that forces me to blog on a more consistent basis.  I would give myself more time to experiment with my ideas, maybe allow myself to take more risks with more time to correct or improve anything. Even though I’m happy with my outcomes, giving myself more time to experiment with my ideas more for across all three studio briefs would result in better outcomes. Although I’m overall happy with my outcomes it’s always good to improve upon that and gather even more research to be able to develop more ideas and produce better outcomes.

Studio Brief Three - Presentation Text

My Presentation consists of brief, shortened version of the subjects and structure of this text. I condensed the presentation down to the points i think are the most important and plan on using some of this text as talking points that elaborate on the text that's seen on the presentation.

This presentation aims to reflect on my time on the course and outline my personal aspirations for the rest of my time here and my progression as a creative.

The course has allowed me to start to develop my style and understand which direction I wish to take my work. I’d say I’m developing a clear minimalist style of design, with a focus on typography. I feel my style has benefited from my time on the course and the critical analysis of my tutors and peers of the course. I feel I’ve grown as a designer and learnt a lot on the course. I feel my work is better informed by research, rules and styles and I’ve learnt how to better justify my work.

Upon reflection, I’ve found my time on the course has had many ups and downs. I’ve enjoyed the majority of the work I’ve produced in level 5 of the course, with level 4 being my least enjoyable year due to the lack of creative freedom compared to level 5.

I hate Collage. I hate it, I can’t stand it, I agree with the idea that everyone works and learn differently. Throughout level 4 there was a constant push for idea development via collage, and I hated it. I understand the reasoning, idea and process the technique tried to implement, but felt my work (not necessarily my development) was at its worst, whenever collage was implemented, my final outcome I was usually unhappy with.

Level 4 I initially found difficult, it took me a while to get to grips with the pace and demand of the course, in the end being happy with my overall result, but not feeling happy with the majority of work I produced, which for me should be the main goal, producing work you’re confident in.

Level 5 has been far more enjoyable and allows far more creative freedom. I’ve enjoyed nearly all briefs in this course and enjoyed the freedom to produce something how we want. I’ve struggled this year with the research side of the course, with my grades not as high as I hoped they would be. I’m aware I need to improve.

My favourite module so far has been the responsive. The work I produced for Skylights band and SAR architects I was proud with and really enjoyed working with both clients. It was enjoyable working in a way that encourage live briefs, communication and a way that is more like something I may see as a creative after university.

What do I want for the future?

Going forward I’m still unsure as to which direction I wish to go. In an ideal world I’d like to go freelance but am aware that financially it cant always be viable. I love the idea of trying to create or become a part of a small studio set up, This latest module has allowed me to speak to various creatives In that sort of setup, and I like the idea and dynamic of a studio of that size and the freedom and opportunities it can possibly give you. I’ve been interesting in branding design throughout my time at university and that hasn’t changed. I feel the best work I produce is branding related and I really enjoy that specific discipline.

Studio Brief Three- Presentation